PRWeek is accepted by communications professionals and reputation managers as the leading authority on the PR industry in the UK and internationally. It is a title run by a small but senior team of journalists with their fingers on the pulse of this vibrant sector. It demands important and topical stories across the worlds of business, politics, consumer brands and popular culture. The news editor is the beating heart at the centre of this operation, responsible for overseeing the news output of PRWeek online. This involves working with the UK editor to develop the brand's news, analysis, opinion and overall online content strategy.