HSBC

Title
Marketing Manager
Details
Role Purpose

    WPB Customer Marketing is focussed on supporting the strategic and revenue growth priorities of HSBC. The function champions deep understanding of customers and identifies, develops, executes and optimises Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, engage and attract customers and deliver sustainable business growth.
    This role is responsible for supporting the Senior Customer Marketing Managers within WPB Marketing to implement Marketing strategies, initiatives and campaigns ensuring that all activity, regardless of channel, is strategically aligned, cohesive and relevant for the market in which it lands and the performance is measured and tracked. Whilst the role primarilay supports the Retail Banking and Retail Business Banking business, you will be required to work across the spectrum of Propositions, Products and functions within the WBP Customer Marketing team as required. 
Created
19 May 2021