Digital PR Intern

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.

We’re looking for an intern to join Launch Potato’s Digital PR team and help us create and amplify newsworthy stories for our brands. This internship will cover the entire Digital PR lifecycle, including:

Brainstorming and strategy for earning press coverage
Creating interesting, newsworthy content, including data analysis and visualization
Targeting, pitching, and outreach for our campaigns, including relationship-building with members of the press.
Measuring and reporting on PR campaign effectiveness against our branding and SEO goals.

This would be perfect for anyone studying marketing, PR, data analysis, data journalism, SEO, or anyone interested in learning more about how in-house or agency content and PR teams work and operate.

Our perfect applicant is curious about how personal finance and security topics intersect with news trends, pop culture, sports, and more.

Internship applicants should have great communication skills, a careful eye and attention to detail, and the ability to find something interesting in almost any topic.

Responsibilities:

Thinking of interesting ways we can generate press for our brands, including data stories and surveys.
Data collection, analysis, and visualization for data stories
Survey writing and execution.
Writing and editing data journalism stories
Researching internet trends and writers
Building pitch lists
Writing and pitching our stories and brands to members of the press for media coverage
Researching industry trends and sharing findings with the team

Preferred Qualifications:

The ideal candidate for this internship should be a student studying Communications, Public Relations, Marketing, Journalism, Data Science or related fields. The perfect intern will live and breathe all things internet and be familiar with popular media outlets and blogs across a variety of verticals. Applicants should have strong writing and critical thinking skills, and be able to learn about new topics quickly. Experience with Excel/Google Sheets, datasets, statistics, or data visualization is a plus.

Compensation & Hours

Salary: $20/hr
Hours: 18-22 hours per week
You will be required to come on-site to our Delray Beach, FL HQ at least 2 days a week, ideally Tuesdays & Thursdays
Scheduled hours will be flexible and will be approved through the interview process

Want to make your impact in a profitable, high-growth company? Apply now!