Business Insider

Title
Reporter
Details
Business Insider is looking for an experienced reporter to cover the advertising sector.

The Business Insider division in London comprises a growing team of editors and reporters working across a number of desks, including tech, markets, retail, strategy, media and advertising, and healthcare. We value teamwork, creativity, and open communication. 

The advertising world is undergoing huge change. Marketers are charged with figuring out new media platforms, from TikTok, to Facebook as well as offerings from traditional media stalwarts. They also need to understand which partner is giving them the best bang for their buck. Legacy agencies are under threat from marketers demanding transparency and taking their marketing work in-house and from challengers at media companies, consulting firms, and upstarts. It’s harder than ever for advertisers to reach people who are fleeing ad-supported media. The ad pie is being gobbled up by two tech giants. Meanwhile, all companies are facing a reckoning with their record on issues of race and gender at a time of cultural upheaval.
Created
6 January 2021