PR & Communications Manager
eToro has created an intuitive Social Trading platform that gives traders and investors access to global stock markets, commodity trading, cryptocurrency trading, and more. We strive to make money management available and accessible to everyone (even to users with no prior experience or knowledge). We have over 33 million users worldwide, and our platform is available in over 140 countries around the world.
With over 1500 employees worldwide, We have locations in the US, Cyprus, UK, Australia, Germany, and Israel, and we are constantly growing and expanding into new markets.
We are constantly growing and are excited to share that we are looking for a PR & Communications Manager to join our team!
Role overview:
eToro has experienced significant growth over the last few years and this hire reflects an expansion in eToro’s PR and corporate communications efforts. We currently have PR programmes live in 14 markets where we partner with local agencies.
Based in the UK and reporting to the Global Head of PR & Communications, the PR & Communications Manager will be responsible for supporting the global PR and communications strategy and programmed for eToro. They will be part of a Global PR Team of 6 and will have a specific focus on and responsibility for a number of markets (countries to be agreed) and product/subject matter areas.
What will you be doing?
Responsibility for the PR strategy in a number of markets (countries to be agreed). This includes:
Acting as the lead day to day contact and strategic advisor for the PR agencies in these markets
Owning and managing the relationship with the respective Regional Managers, spokespeople and key stakeholders for those markets.
Evaluate the impact of eToro’s PR activity in these markets via pre-agreed KPIs and support the production of weekly, monthly and quarterly updates for the global PR evaluation.
Monitor PR budget spend for these markets and compile necessary records and input to Global Head of PR and Communications.
Press office functions:
Prioritizing and answering direct media requests
Progressing appropriate opportunities put forward by the the PR agencies or ideas generated in-house
Managing the distribution of commentary from our global network of market analysts and coordinating media opportunities for our analysts (print and broadcast)
Drafting or reviewing/editing PR plans / campaigns, press releases, house views, positioning statements, Q&As and ad-hoc media notes
Liaison with content writers regarding placed articles and other written commentary
Organizing media events and media attendance at events and conferences
Co-ordinating submissions for awards and surveys.
Monitoring and managing eToro’s reputation globally:
Reviewing daily press clippings
Monitoring of journalists’ requests
Monitoring key debates and identifying story opportunities as well as potential issues
Helping to manage crisis communications or issues management - with the support of the Global Head of PR & Communications
Acting in the longer term as a spokesperson
Acting as a key part of the global PR team:
Take an active role in shaping the global PR strategy and balancing global/local specificities
Provide support for all markets as required
Support coordination of PR activity between local marketing and PR teams and the central teams in Israel and London
Encouraging sharing of best practice between countries
Help to promote PR successes and educate on the value of PR within eToro.
Requirements
3 plus years PR experience (inhouse or agency)
Fluent English; extra languages an advantage
Excellent writing and verbal communication skills
Good understanding of fintech and financial services
Experience managing PR agencies
Proven track record in building media relationships
Pro-active and solutions driven with a strong sense of responsibility
Experience of working with other nationalities and as part of a cross-functional team
Ability to work in crisis mode