The Director of Marketing is responsible for strategically driving the planning, development and execution of the organization's marketing, branding, high-profile sponsorships and communication initiatives to maximize return on investment. RESPONSIBILITIES Elevate brand identity with regards to its use in conjunction with sponsorships and spokespeople. Examples include: Ensuring the brand is represented correctly and in accordance with the brand standards. Define social media and digital marketing programs and creates execution plans in coordination with Business Unit and Sales leaders. Build relationships with media stakeholders through creative PR strategies and develop robust internal and external communication plans. Lead a team of marketing professionals to ensure fulfillment of marketing requests, event planning, trade shows and industry conferences. Manage all vendor and sponsorship relationships, budget planning , and oversee invoice management to ensure annual expenditures are in line with corporate goals.