Marketing and Communications Analytics

Using data analytics on market behavior, develop strategies and recommendations on external marketing campaigns and internal employee communications. Link multiple data platforms such as social media, email, and market data with data visualization tools. Provide report automation support and develop dashboards. Perform A/B tests to optimize key marketing metrics such as open rate, conversion, and Return on Investment. Transform data into clear presentations and include recommendations that impact the business. Manage analysis tasks on marketing campaigns by marketing analyst. Develop strategy and campaign optimization. Drive next generation of report automation. Partner internally and externally to ensure best practices in establishing metrics, and evaluating Key Performance Indicators. Lead digital analytics in developing targeted strategies for corporate and investment banking marketing and communications.