Vice President, Marketing Strategy and Brand Management

The Vice President, Marriott Cobrand Marketing Strategy and Brand Management will be a talented marketer who will develop and execute strategies to elevate our cobrand, grow awareness, consideration and brand affinity building an emotional connection between a range of traveler personas and our cobrand cards.
- Create and drive coordinated brand and marketing strategy for the Marriott cobrand across internal partners, external partners, third-party agencies and the Marriott Bonvoy team
- Monitor and set strategy to increase Brand Health, ensure prominent Brand Voice in marketplace
- Elevate the brand across owned, paid and earned channels, ensuring consistent, impactful messaging and positioning
- Drive brand awareness, consideration and affinity through advertising, experiential marketing, sponsorships and cardmember events
- Manage agency partners, internal centers-of-excellence and the associated the budgets; drive investment optimization and greater efficiency
- Ensure optimal audience targeting, messaging and placement across platforms and channels by leveraging data insights and test and learn strategies to drive growth
- Ensure proper tracking, measurement and performance analysis of marketing across channels and cardmember touchpoints
- Develop and ensure freshness of style guide and messaging framework, socialize and establish standardized approaches for use both prospect and existing card member audiences