Junior Copywriter

Calling all data-driven storytellers. We are looking for a freelance Junior Copywriter to join our dynamic, growth-driven marketing team. You will play a pivotal role in honing the True Classic voice while optimizing for both the digital format and print collateral, including but not limited to web, email, digital ads, podcasts, packaging, and retail signage. As a relentless self-starter and results-driven executor, you can seamlessly switch gears from crafting a smart, punchy product tagline to transforming technical product specs into relatable, consumer-friendly copy. Ultimately, you will have the unique opportunity to shape how the True Classic brand shows up in the world.

Responsibilities

Support e-commerce initiatives on TrueClassic.com and the True Classic App by crafting copy for product pages, landing pages, the True Classic blog, and functional UX copy throughout the site and app
Work cross-functionally with the web, retail, and design teams to pitch and ideate content strategy for product launches, promotions, partnership announcements, and major brand initiatives, in-store and online
Maintain and standardize spelling, grammar, styling, and naming conventions across web and owned digital channels
SEO copywriting including page title and meta descriptions
Work closely with retention marketing manager to craft email, push notification and SMS copy for product launches, promotions, behavioral flows, and more

Requirements

2-3
years copywriting for web, email, and owned digital marketing channels for a direct-to-consumer brand
You are a natural storyteller, with the ability to bring a story to life through a digital lens. You understand how the power of human connection drives consumer behavior and brand loyalty
You know how to project manage your own tasks and drive a campaign or initiative to completion, thriving on a team that empowers its members to take a project and run with it
You are a thought leader amongst your team, comfortable with championing and communicating your ideas clearly to a larger group, then taking ownership and executing on that vision to completion
Ability to thrive in fast-paced and creatively demanding environments, able to balance multiple projects with tight deadlines and production schedules
The ability to transform technical language in digestible, relatable, consumer-friendly copy
UX copywriting experience preferred
Intermediate SEO experience preferred
Knowledge of AP style guidelines
Passion or interest in fashion or lifestyle brands is a plus
You love all the classics!