Marketing and Communications Associate
Your challenge:
Lead local marketing activities to drive growth and generate more qualified leads through webinars, content, social media, PR, and multi-channel digital campaigns; work closely with the Marketing Lead to achieve the marketing goals. 
Lead all the PR initiatives in Mexico to drive brand awareness and position Belvo as a thought leader in Open Finance. 
Build tight relationships with key business, finance, and tech journalists in your market. 
From new products to thought leadership angles, you will pitch the media exciting stories and secure top-tier coverage for the company across print, online, and broadcast media 
Secure keynote speaking positions at local financial and tech conferences. 
Adapt all the content materials, such as whitepapers, product guides, or other thought-leadership pieces of content, to the local market and Portuguese. 
Build a strong community around Open Finance in Mexico through webinars, partnerships with the main fintech institutions, etc. 
Create specific content adapted to the country's needs. 
Measure KPIs through Google Analytics, Hubspot, and other tools and align them with the overall team and company goals. 
20 November 2020