Marketing Copywriter

Conceptualizes, researches, writes and edits content for all advertising and marketing initiatives.

Drives the creation of original concepts resulting in effective and compelling communication.

Brings brand voice to life while maintaining brand guidelines and standards.

Collaborates with subject matter experts and clients to develop strong, clear and concise writing that appeals to the intended audience and champions the brand of the University of Houston and University of Houston System.

Develops engaging, relevant and results-oriented content for digital and print media and advertising marketing efforts.

Partners with Creative Services, the Branding Team, the Communications Team and Leadership to develop key messages that support messaging strategies across all channels and formats.

Develops concepts and writes content for a wide variety of projects including but not limited to ads, brochures, annual reports, fliers, direct mail, magazines and videos.

Performs other job-related duties as assigned.

EEO/AA

Additional Job Posting Information:

Manages complex projects with multiple workstreams that require setting milestones and collaborating with a team of cross-functional members.
Partner with marketing team to translate strategy into actionable initiatives across marketing channels.
Leads and implements SEO keyword research, search optimization strategies and content writing for the web.
Proofreads a variety of content for different audiences to ensure accuracy, consistency and quality.

Qualifications

Bachelors and 3 years experience

Education: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed.Preferred: Degree in communications, public relations, journalism, English or related field.
Additional Posting Information about experience:

Direct Experience in advertising writing, copywriting, concept development, writing creative content for emails, direct mail, websites, video, print campaigns, and events.
Developing print and digital advertising content for various target audiences.