Marketing Copywriter

We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Our app provides over 2 Million users financial services that help them avoid debt, manage their finances, and regain flexibility to pay for things on their own schedule.

Who you are...

You are a writer. You build stories using compelling and concise prose across multiple mediums. You are a “jack of all trades” when it comes to prose. You can move easily between developing B2B case studies and writing fun scripts for B2C end-user social videos. You can manage a content calendar, meet deadlines, and be both analytical and creative.

What you will do...

Write clear and concise user-facing content across multiple touch points including email, in-app messages, and sms
Write compelling content for landing pages, email drip campaigns, white papers, case studies, and other platforms.
Craft compelling and engaging content that drives user engagement Help drive content strategy across all platforms Manage content creation, editing, and publishing across multiple platforms.
Manage agency partners to drive content strategy and align with the SEO strategy
Analyze internal data and external studies to develop marketable insights
Support day-to-day inquiries from sales, and customer success teams, engaging cross-functionally as needed to achieve a resolution and create materials as needed
Coordinate between sales and marketing to ensure alignment on campaign execution and identify areas for improvement to improve pipeline and revenue health
Develop the master plan and calendar for the creation of new sales materials and align activities throughout the year
Identify sales knowledge and skill gaps, proposing and facilitating programs to bridge those gaps, coordinating with contributors on enablement sessions and content delivery
Measure the impact of content and continuously iterate on the content strategy

What you need...

Bachelor’s degree or equivalent experience
UX writing experience required
4-6 years of experience working in a B2B software company
Experience crafting highly polished B2C customer-facing content
Experience with content management, strategy, and analytics
Experience with CMS
A strong understanding of modern sales methodologies, sales processes, and buyer’s journey alignment
Able to build trusted internal relationships with sales and marketing
Excellent written and verbal communication skills
A creative storyteller with the drive to write engaging copy that drives results