Marketing Copywriter (Education)

Istation's mission is to support educators, empower kids, and change lives.

We believe every student deserves to feel like a superhero. We know that teachers are often the wind beneath their capes. Our logo with a child wearing a red cape was inspired by this belief! It's great to see how we've built a following of passionate, dedicated educators and students called the Red Cape Nation.

Who We Need:

Istation’s in-house marketing team is seeking a creative Copywriter to work in a collaborative environment to deliver exceptional language that communicates our value, reflects the stories of our audience, and promotes deep and meaningful engagement with our brand.

You are a talented and experienced creative thinker with excellent ideation, writing, and editing skills. You thrive in a collaborative environment, exemplify a positive attitude, and embody professional excellence. You easily synthesize information and ask insightful questions related to the impact of marketing & sales promotions. You understand sales and marketing principles and can solve complex communication challenges through the written word with ingenuity and enthusiasm.

As a member of the Marketing team, you will be asked to quickly grasp the challenges and motivations of our audience, and develop messaging to support a wide range of sales and marketing initiatives for print and web including all marketing campaigns and supporting emails, webinars, landing pages, brand voice, trade shows, white papers, video scripts, headlines, presentations, press releases, newsletters, paid media, and organic social.

What We Need:

Collect, apply, and distribute approved communications to relevant channels and file formats.
Develop and upholding brand guidelines and consistency in writing
Maintain records of communications delivery, receipt, or acknowledgment.
Ongoing project tracking with production status updates using a departmentally directed approach.
Ability to conduct thorough research - product, competitor, target audience, industry trends,
Create social media posts, coordinate the marketing calendar across social media accounts, and track and monitor engagement across social channels
Craft regional communications for sales enablement campaigns and document which messaging is the most successful.
Respond to inquiries about information communicated.

What You Have:

3-6 years of professional copywriting experience with an emphasis on digital publication.
A strong body of work that indicates your grasp of sales and marketing principles with an emphasis on social engagement.
Bachelor’s degree in Marketing, Communications, Journalism, Sales, or related fields (or equivalent work experience considered).

Istation's Shared Values

Actively seek professional development opportunities in the areas of education, Istation and competitive products, sales, organization, education technology, and customer support.

Istation's Commitment to You

Our employees are at the heart of Istation's continued success. We value our employees and want to ensure they are happy and healthy inside of work and out.

We offer:

Competitive Salary
Medical, dental, and vision benefits
401(k) with company matching
Paid vacation, holiday, and sick leave
Paid parental leave