Marketing Manager

The Marketing and Customer Experience Department’s objective is to engage and empower dentists and dental students to do business with CDSPI through the channel of their choice. This is accomplished by understanding our clients and their ecosystem, sharpening marketing and communication strategies and initiatives, delivering better customer and employee experiences, and efficiently protecting and growing the business. CDSPI’s Marketing and Customer Experience Department team is growing! The department’s objectives are to engage and empower dentists and dental students to do business with CDSPI through the channel(s) of their choice. This is accomplished by understanding our clients and their ecosystem, sharpening marketing and communication strategies and initiatives, delivering better customer and employee experiences, and efficiently protecting and growing the business. (In the CDSPI context, “customer experience” is a Marketing function, not Customer Service). Reporting to the Vice President, Marketing and Customer Experience, the Marketing Manager will strategically align efforts of the marketing and customer experience team in a blended role that empowers the organization to provide a continuously improving customer experience through on-point marketing content, and efficient campaigns, product knowledge tools and resources to seamlessly advance customers through their journeys to achieve their goals while improving client awareness, engagement, sales, and retention and reducing client and employee effort. The Marketing Manager works collaboratively within the Marketing & Customer Experience team and with Advisory, Service, Administration, and Technology and Digital Solutions departments providing expertise in marketing, communications, and customer experience, as well as best practices to support and, automate where possible, the delivery of an exceptional experience across various channels and touchpoints.