Oversees brand identity, marketing, public relations and communications. Subject matter expert in the visual and verbal identity of MECU Credit Union and how that translates into effective creative, copywriting, and delivery across traditional and digital marketing channels. The Director defines and directs the corporate and integrated marketing strategies, plans and oversees the calendar for the marketing department. The Director oversees and manages all marketing initiatives including traditional marketing channels, email marketing, search engine management, marketing automation, social media, digital advertising and search engine optimization through the help of an outside agency. Oversees large-scale online and offline campaigns including branding, member loyalty, content marketing, and line of business support. The Director has a deep understanding of the MECU brand and ensures all messaging and creative executions are in line with corporate identity and standards. Oversees internal and external communications including public relations, advertising, content marketing, social media, branch merchandising and newsletters. The Director oversees all third-party marketing agency relationships and manages the marketing and communications day to day operations and budget. The Director leads a team of marketing specialists.