Media Relations & Social Media Strategist

New Posted 27 October 2022 | Berkeley, California | Lawrence Berkeley National Laboratory

Lawrence Berkeley National Laboratory is seeking a Media Relations & Social Media Strategist to join the Strategic Communications Department. Strategic Communications shares and promotes Berkeley Lab's scientific, institutional, and operational priorities and successes with key audiences inside and outside Berkeley Lab, which conducts world-class research that supports clean energy, a healthy planet, and solution-inspired discovery science. The Media Relations & Social Media Strategist will work with communications colleagues, scientists, and leadership to achieve strategic communications outcomes for Berkeley Lab across multiple audiences. Priorities for this position include: developing strategies to raise the profile of Berkeley Lab and its research among key audiences; building relationships with key reporters, editors, publishers, and producers; producing original social media content that engages our audiences and advances Berkeley Lab's brand; earning media coverage in targeted outlets on topics related to identified Lab priorities; and deploying social media strategies and tactics to build key stakeholder relationships, including with key reporters.


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