Freelance Finance Content Writer

Are you aching to write content that brings in real results and that people actually read rather than another generic piece of content?

Are you obsessed with understanding how a product works and how to make it appealing to a reader?

Do you continuously look for ways to improve your writing, and dream of becoming a writer who can confidently say their content brings in customers?

Then read on… this freelance position may be right for you!

About the position

Mint Studios is a content marketing agency that helps fintech companies like Modulr, Zai, Confused.com and Jeeves acquire customers with content. We use our four pillar framework to help fintech companies turn their blog into a customer acquisition channel:

A content strategy based on customer research and focused on Bottom of the Funnel keywords
Content written for the level of the reader and focused on the company's product
Content based on interviews with subject matter experts
Content results that can be tracked

We’re currently looking for writers to work with us. If you’re interested, here’s more information on what we’re looking for.

Please note: We currently have a full team of freelance writers, but we're always looking for people who might be a good fit. We'd love to hear from you but please note that we review applications on a rolling basis so you may not hear from us for a few weeks.
Responsibilities

Write 3 - 4 articles per month for one client
Each article is usually 2,500 - 3,500 words, and takes around 2 weeks to write in between rounds of edits
90% of articles are based on a recording of an interview with a subject matter expert combined with desk research
The process includes one outline, then 2 rounds of edits
Edit content based on feedback
Complete a comprehensive questionnaire and outline (our version of the “brief”) before writing the first draft.
Acquire knowledge about our clients, their products or services and the audience we’re targeting (you don’t need a background in fintech!)

What we're looking for

You don’t have to have a background in fintech – we can teach you that. What we really value is attitude and good writing.

These are the 6 characteristics of the best writers that we work with at Mint Studios:

You have clarity of thought. You can put together logical arguments in the written form and when you don’t understand something you’ll take the time to understand it.
You are inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions till you feel confident writing about the topic.
You are detail oriented. You care about delivering something great, even when no one is watching.
You’re constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client and the strategy.
You take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
You are empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.

You might not be a good fit if...

You aren’t clear with your thoughts when writing. Maybe your arguments tend to jump around a lot, or you’re not interested in explaining complex topics.
You’re not open to new processes. You like to stick to your own processes or wait to get in the “creative zone” to write. We respect that if you do, but it just means we won’t be a good fit.
You just want to do a quick blog post and leave it at that. You’re not interested in doing the research (understanding the topic, product and the content strategy in depth, listening to and analysing the interviews for the main takeaways, etc) required for an article and just want to be told what to do.
You hate asking for advice or asking questions. You don’t like asking for feedback and are afraid of getting it.
You are disorganised to a point where you forget things. You don’t like using reminders or tools to keep on track with your work.
You’re not interested in improving your writing. You just want to get the job done and don’t want to improve as a writer.

By the way, if you apply, include the name of your favourite book in one of your responses down below – otherwise we'll know you haven't read this properly and attention to detail is a key skill we value.
About Mint Studios

Mint Studios is a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel.

Our main differentiation point from other agencies is that we create content that is optimised for conversions and leads, not just traffic. We do this by creating Bottom of the Funnel content, which involves understanding our client’s ideal customer and creating content that is designed to sell, not entertain. You can learn more about BOFU here: What is BOFU (Bottom of the Funnel) Content and Why Is it Important?