Lead Marketing Copywriter (Nutrition & Fitness)

At MyFitnessPal, we believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals. MyFitnessPal is looking for a Lead Marketing Copywriter to join our creative, fun, fast-moving team.

Our ideal copywriter:

Has experience writing in the nutrition, fitness, or wellness space
Is a compelling storyteller: Your words will empower people everywhere to engage with our product, content, and community—and feel confident that they, too, can live a happier, healthier life
Writes conversationally in a way that connects emotionally and personally with users
Always asks, "what's in it for our members," then writes accordingly
Says more with less, and is a ruthless self-editor
Thrives in a fast-paced, dynamic environment

What you'll be doing:

Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, digital media ads, direct mail, video, and in-app messaging and upsell moments
Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
Provide copy feedback and guidance to contractors or jr. copywriters as needed
Stay on top of trends through business/industry monitoring and outside resources
Craft work that makes the technical feel human and authentic
Maintain consistent brand voice and style across all touchpoints
A/B test and tweak copy to increase CTR and conversion
Live our core values in all you do:
Be Kind and Care
Live Good Health
Be Data-Inspired
Champion Change
Leave it Better than You Found It
Make It Happen