Lead Marketing Copywriter (Nutrition & Fitness)

At MyFitnessPal, we believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals. MyFitnessPal is looking for a Lead Marketing Copywriter to join our creative, fun, fast-moving team.

Our ideal copywriter:

Has experience writing in the nutrition, fitness, or wellness space
Is a compelling storyteller: Your words will empower people everywhere to engage with our product, content, and community—and feel confident that they, too, can live a happier, healthier life
Writes conversationally in a way that connects emotionally and personally with users
Always asks, “what’s in it for our members,” then writes accordingly
Says more with less, and is a ruthless self-editor
Thrives in a fast-paced, dynamic environment

What you’ll be doing:

Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, digital media ads, direct mail, video, and in-app messaging and upsell moments
Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
Provide copy feedback and guidance to contractors or jr. copywriters as needed
Stay on top of trends through business/industry monitoring and outside resources
Craft work that makes the technical feel human and authentic
Maintain consistent brand voice and style across all touchpoints
A/B test and tweak copy to increase CTR and conversion
Live our core values in all you do:
Be Kind and Care
Live Good Health
Be Data-Inspired
Champion Change
Leave it Better than You Found It
Make It Happen

Qualifications to be successful in this role:

An online portfolio of stellar writing samples (must include social media)
5+ years of brand or agency copywriting experience, preferably in consumer digital marketing
Degree in writing, English, journalism, communication, information design, or related
Strategic, on-your-feet thinker who likes to solve problems, even when they aren’t fully defined
Proactive communicator who thrives on a team, but works well solo
Confident presenter who can effectively sell your work and rationale to stakeholders
Eager to share ideas and solicit feedback from teammates, clients, and MyFitnessPal members
Experience working within diverse cross-functional teams, including design, legal, product, and customer support
Master multitasker who delivers high-quality copy on time, every time
Demonstrate a continuous effort to improve operations, processes, and efficiency
Strong interest in understanding the MyFitnessPal brand, our members, and their motivation