Are you a confident aspiring curator looking for a unique opportunity not often seen at the National Trust?
A la Ronde is looking for a Digital Curator to deliver on exciting and pioneering online content and digital innovation at a key time. As Digital Curator you'll be responsible for developing audience-focused digital engagement with A la Ronde’s history, conservation, partnerships, and experiences. You’ll plan, manage, and optimise content on digital platforms and develop online audiences, shaping a brand new online space (‘The Compendium’). You'll lead digital workstreams, shaping briefs, writing and commissioning content, and working closely with colleagues, volunteers, and academic partners. You’ll find creative ways to present and interpret content , manage stakeholders, and provide innovative solutions to digital content challenges, from editing and evaluating webpages, to making recommendations for the future. Our digital ambition is crucial to the success of the project and we’re looking for someone confident, dynamic and creative. Could this be you?
The role is offered as a fixed-term/secondment opportunity until September 2024, for 2 days a week.
What it's like to work here
As a key part of our small, friendly team, you'll work extensively with colleagues at A la Ronde, Devon, particularly with the Project Delivery Team, with consultants, and across the whole of the National Trust. The project is delivering on key national strategies, regularly generating press interest.
Your contractual location will be our Killerton Hub, however the role will be focused on A la Ronde, Devon. There will be an opportunity to explore and agree hybrid working arrangements which strike the right balance for you and the Trust. The phasing of hours is negotiable, but must include Tuesdays.
What you'll be doing
You'll lead for online content at A la Ronde & for the A la Ronde project – gathering content, managing the planning, design & creative interpretation of this content across web and social media platforms
You’ll lead on curation of online workstreams, ensuring a coherent & consistent tone of voice, visual language & design across social media platforms, existing project pages, & to lead the creation of a new online presence (the ‘Compendium’) weaving together all content streams
You'll be the catalyst for transforming our online offer, establishing the activity, purposes & key audiences for online workstreams, curating content for those specific audiences, & weaving content into one overarching storyline
Overall, you’ll be responsible for the development & delivery of the A la Ronde online programme, ensuring an equitable alternative offer to that experienced on property, in line with funder expectations & timescales, & adhering to the values of the National Trust, including Everyone Welcome objectives.
You'll plan, optimise, evaluate and manage usable and accessible digital content and journeys that engage audiences and encourage repeat web visits, ensuring high standards, consistency, accuracy and up-to-date brand and tone of voice, brokering support from regional and national colleagues in Communications and Marketing as needed
You'll work cross-channel to ensure our campaigns are the best they can be. Collaborating and making recommendations to build compelling content journeys that help our supporters find what they need, and our internal colleagues to meet strategic and channel KPIs, interpreting analytics afterwards.
Who we're looking for
You can view the full role profile for this role in the document attached. You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role. Support, development and training is available to help you excel in this role.
We'd Love To Hear From You If You Have
An understanding of digital platforms and audiences ideally in a heritage environment, and an ability to craft content to cater to these audiences
An ability to develop & deliver a cohesive, detailed & engaging digital offer across a variety of platforms, including social media
Strong creative & communication skills with the ability to lead, motivate, influence, mentor & negotiate with confidence & professionalism
Able to shape & deliver creative experiences online to engage visitors & build an understanding of our work, creating a cohesive visitor journey using multiple formats & weaving together into a whole
Curatorial writing skills, able to distil technical research and information into engaging, authoritative, inclusive, and appropriate interpretation, informed by the National Trust’s Interpreting History policy
Knowledge of what makes a good website, including editorial style and publishing processes, with the ability to follow and uphold website best practiceExperience using web CMS (Bloomreach) and knowledgeable about user journeys, images, and copyright
Able to work closely with colleagues and independently, as well as engaging confidently with stakeholders at all levels across the Trust
Excellent time-management, organisational, and planning skills and be able to evaluate web content
A solutions focus - you'll seek out solutions in the best interests of our team and the organisation as a whole
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
Substantial pension scheme of up to 10% basic salary
Free entry to National Trust places for you, a guest and your children (under 18)
Tax free childcare scheme
Rental deposit loan scheme
Season ticket loan
Perks at work discounts i.e. gym memberships, shopping discount codes, cinema discounts
Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
Flexible working whenever possible
Employee assistance programme
Free parking at most locations
Independent financial advice
Click here to find out more about the benefits we offer to support you.