Senior Editor, Commerce

NBCUniversal Entertainment brands are looking for a Sr. Editor to help assign and create engaging shoppable content for NBCU Entertainment brands. This person will be responsible for both ideating, assigning, writing and producing shoppable content across digital and social platforms, as well as leading a team of commerce editors and writers. This team member will be expected to develop commerce content strategies, regularly populate editorial calendars and maintain workflows to meet both short-term and long-term goals. As a cross-brand position, this role is also responsible for ideating and executing e-commerce content strategies for a variety of different brands and must be comfortable capturing the tone of individual brands.

This role will work closely with brand leads and NBCU Commerce Partnerships, combining creative and technical skills within the e-commerce landscape to grow shopping engagement across the NBCU portfolio. The ideal candidate should be able to use data and analytics to drive editorial decisions with a firm understanding of SEO, social media and affiliate marketing.

Responsibilities

Write, edit and publish e-commerce content using analytics-driven thinking, ROI and high editorial standards across multiple brands within NBC Entertainment
Assign editorial content to a team of writer/editors and copy-edit that content prior to publish
Create and execute commerce content strategy for each brand based on their unique keyword ranking, audience demographics and affinities
Coordinate with brand teams to plan and execute editorial calendars, including seasonal events, talent activations, show premieres, and larger-scale branded packages
Edit, update, and optimize writer content, ensuring it’s accurate, up-to-date, comprehensive, and aligned with SEO best practices and editorial standards
Coordinate with e-commerce and sales teams to execute content strategies against branded content partnerships and sponsorships
Help set publication standards and establish expectations while providing constructive feedback to writers as necessary
Collaborate with cross-functional teams to identify opportunities for growth and improvement
Stay up-to-date with trends and best practices in SEO and affiliate marketing
Oversee and finalize updates to appropriate evergreen content on a timely basis to meet the editorial demands of the news cycle
Create both evergreen shoppable content strategies as well as news-oriented content strategies
Leverage SEO tools like Google Keywords, SimilarWeb and others to help plan content and track SEO performance against team and individual goals
Monitor competitors, industry trends and how stories are performing to aid and optimize content strategy

Qualifications

Basic Qualifications

Bachelor’s degree
Minimum 6+ years of experience writing and editing SEO-driven shoppable articles
Excellent copy writing skills with brand-appropriate copy that drives action
An idea-generator with opinions on how to meet and grow traffic and sales
Strong understanding of how to utilize analytics and performance data to grow consumer audiences

Desired Characteristics

Interest in pop culture, entertainment, fashion, beauty, and lifestyle
Has an eye for trends, both in terms of lifestyle/fashion and pop culture
Collaborative-mindset to work as part of multiple cross-functional teams

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $90,000 - $105,000