Lead Digital Copywriter

What’s the role?

We’re looking for a talented Lead Copywriter to join the Newscorp’s internal agency. This role is responsible for ideation and the delivery of content for our clients (internal & external), to encourage engagement, links and shares. You’ll have a solid understanding of content and will have either worked in a similar role at an agency or client side. You’ll have a strong understanding of the distinct nuances of working with various content types (especially digital / social) and will be able to demonstrate a range of approaches to creating engaging content to maximise its opportunity for success. As a key player in our content creation efforts, the ideal candidate will have a proven track record of crafting compelling and engaging copy for namely digital & social platforms but print, TVC and scripting are also a requirement. This individual will be collaborating with cross-functional teams to develop innovative and effective content that aligns with our brands and resonates with our target audience.

This is an opportunity to lead and help to collectively drive forward our overall approach to copy and content production. We’re looking for an enthusiastic, energetic person with the desire to shape a dynamic working environment and approach to collaborating with clients. You should be hungry to push the boundaries of what we can do with content/digital and keen to make their mark in the department and agency. Armed with a strong copy background, you’ll have experience in ideation, managing deadlines and deliverables, overseeing the content output for different clients and writing for a variety of different content formats. You’ll have strong leadership skills and be able to deliver constructive feedback, supporting and challenging the team as they develop. Resource/task management and organisational skills are a must. The ideal candidate will have unrivalled ability to prioritise workload and deliver multiple projects at any given time.

Role & responsibility: You’ll work closely with the creative team to ensure that all content is produced to the highest possible standard. Working with an outstanding team of specialists in strategy, outreach, digital PR and SEO, as well as design and development teams, you’ll be committed to creating content together which is unique and cohesive, engages our clients’ audiences and achieves results.

Responsibilities:

Leadership and Collaboration:

Co-lead and inspire a creative team, providing guidance and mentorship to enhance their skills and creativity.
Collaborate closely with cross-functional teams, including marketing, design, senior stakeholders and external clients to ensure cohesive and effective communication strategies.

Content Strategy:

Execute a comprehensive digital content strategy that aligns with overall marketing goals and brand identity.
Stay abreast of industry trends and competitor activities to inform and refine content strategies.

Copywriting Excellence:

Create high-quality, engaging, and persuasive copy for various digital channels, including websites, social media, email campaigns, and online advertisements.
Ensure that all content is on-brand, consistent, and optimised for search engines.
Various brief types: Script writing, audio/radio scripts, TVC scripting, print and eDM content, Social media and digital content

Campaign Development:

Co-lead the conceptualisation and development of marketing campaigns, ensuring that the messaging is compelling, relevant, and drives desired actions from the target audience.

Compliance and Consistency:

Ensure all digital copy adheres to regulatory requirements and industry best practices.
Maintain consistency in brand voice and messaging across all digital platforms.

Who are you?

Bachelor's degree in Marketing, Communications, Journalism, or related field.

Proven experience as a digital copywriter, with a portfolio showcasing successful digital campaigns.

Previous experience in a leadership or managerial role.

Strong understanding of digital marketing trends, best practices, and content optimisation.

Exceptional writing, editing, and proofreading skills.

Ability to work in a fast-paced environment and meet tight deadlines.

A collaborative and innovative work environment.

If you are a strategic thinker, a creative storyteller, and a natural leader with a passion for crafting impactful digital content, we invite you to apply for this exciting opportunity. Join us in shaping the future of our brands through the power of words in the digital space.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
Financial wellbeing - Support on making the most of your money
Perks & discounts - Exclusive offers across a range of products and services
Giving back - Make a difference to our communities.
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms