Digital Content Producer

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We value our talented employees and, whenever possible, strive to help one of our associates grow professionally before recruiting new talent for our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our success.

A Digital Content Producer is responsible for curating high-performing content, updating local station website, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.

Essential Duties and Responsibilities

Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visits.

Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, hunt for exclusive and/or trending content that will grow engagement, and drive loyal, local traffic

Excellent at writing headlines that grow audience and engagement

Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making

Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

Promote and distribute news content on social media

Monitor social media accounts and respond to viewer questions and comments

Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast

Experience, Skills, Education

2 years of experience in digital content and journalism

Clever headline writer that gets readers to click

Strong multi-tasking abilities

Organized, technical problem solver and quick decision maker

Comfortable with cold calling to develop stories.

Capable of researching, interviewing, and writing original news articles

Knowledge of SEO best practices and AP Style

Enjoys working in teams and has excellent interpersonal skills

Ease with/ability to learn new technology independently and quickly

Strong communicator

Schedule flexibility (nights, weekends)

Regularly meets measurements of success

Strong understanding of Google Analytics; Chartbeat experience a plus

Proficiency in MS Office; HTML, CSS, and Photoshop experience a plus