Digital Reporter

New Posted 26 February 2024 | La Crosse, KS | Nexstar Media Group

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our success.

The Digital Reporter/Producer will play a major role producing digitally exclusive content on our website www.wiproud.com.

Essential Duties and Responsibilities:

WLAX/WEUX-TV, the FOX affiliate in La Crosse, Wisconsin, seeks a digital-savvy storyteller, shooter, and editor who wants to produce great content.

We want someone who works well independently, has good critical thinking skills, and who isn’t content to sit and wait for a public information officer to call you back. We want someone with strong writing and live skills, who can tell stories in a clear and compelling way, and who understands that way isn't always a straight package. Because the work will appear on our digital platforms, there’s no time limit, either. Stories don’t have to fit in a 1:30 box.

wiproud.com needs someone who's ambitious, willing to take risks and play a critical role in the WLAX/WEUX digital product.

Reports news stories for broadcast, describing the background and details of events
Arranges interviews with people who can provide information about stories
Reviews copy and corrects errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines
Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details
Determines a story’s emphasis, length and format, and organizes material accordingly
Researches and analyzes background information related to news stories to be able to provide complete and accurate information
Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
Pitches stories to news managers and news producers which are relevant to the local community
Receives assignments and evaluates leads and tips to develop story ideas
Collaborates seamlessly within team dynamics, excelling in high-paced work environments through efficient task management
Discusses issues with producers and/or news managers to establish priorities or positions
Checks reference materials such as books, news files or public records to obtain relevant facts
Revises work to meet editorial approval or to fit time requirements
Shoots and edits news events and news reports
Produces and presents reports for all platforms
Ensures that all content meets company standards for journalistic integrity and production quality
Writes stories for the web and other eMedia platforms
Interacts with viewers/users on social media sites
Performs special projects and other duties as assigned

Requirements & Skills:

Bachelor’s degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience preferred
Fluency in English
Excellent communication skills, both oral and written with the ability to ad lib when required
Minimum two years’ experience in news reporting preferred
Superior on-air presence
Proficiency with computers, telephones, copiers, scanners and other office equipment
Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
Valid driver’s license with a good driving record
Flexibility to work any shift


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