Northwestern Mutual Wealth Management

Title
Senior Director, Media and Public Relations
Details
Located in Milwaukee, Wis., and reporting to the VP, Strategic Communications and Public Relations as the Senior Director – Media & Public Relations you will be responsible for strengthening Northwestern Mutual’s reputation and advancing the company’s vision and business priorities through shaping and sharing the company story externally. You will cultivate a collaborative network that includes other internal and external communications leads, corporate business leaders, and field leaders. Your shared goal will be ensuring alignment and integration of messaging that strengthens and reinforces the company narrative across external strategic audiences and channels, including the public/media/social. You will maintain a thorough understanding of current company priorities and issues and proactively anticipate emerging opportunities and threats.

You will oversee the development and implementation of a national/regional/local media relations strategy in line with company objectives and focused areas, including but not limited to products (insurance and investments), innovation, company financials, technology, strategic philanthropy, field (advisor) PR in key markets, and diversity and inclusion. You will be responsible for building and strengthening relations with traditional/digital media (business, consumer and industry) outlets. You will oversee media interviews, speaking engagements, media materials, assets, etc. to help tell our stories working with company spokespeople. And, you will play a role in mitigating company issues/crisis events by working alongside key team members to manage the company’s reputation. 
Created
16 October 2020