Public Relations Specialist

The role of public relations is to position First Horizon favorably within the financial services industry and in our East Tennessee markets, with a focus on Knoxville and surrounding areas.
Reporting directly to the East Tennessee bank president, the public relations specialist develops and executes plans to drive client growth, promote our brand, and invest in the community in meaningful ways. These objectives are achieved by:
• Developing and executing our community investment strategy, including budget management and ROI.
• Leading activation of regional sponsorships, most notably including UT Athletics, by coordinating marketing and experiential assets
• Creating differentiated events and client experiences to build relationships with clients and centers of influence.
• Managing local media relationships, pitching stories in collaboration with our corporate team and local PR firms.
• Serving as a highly visible brand advocate in community.