PR Manager (Part-Time)

Reliable, precise, innovative: Certina has dedicated itself to the fine art of Swiss watchmaking for over 130 years. The brand relies on high-quality workmanship, advanced technology - and a sporting spirit. All Certina watches - without exception - bear the "Swiss Made" seal of quality and origin, confirming their identity as authentic representatives of the fine art of Swiss watchmaking. The brand has been based in Switzerland since 1888 and remains deeply committed to its roots. Its dedication is expressed in all disciplines of contemporary timekeeping: the collection comprises women's and men's watches with mechanical or quartz movements in a broad range of individual styles - sporty, urban, maritime, and authentic vintage models. The brand's affinity with the spirit of sport has taken Certina to the world's great racetracks, and to the wrists of renowned top athletes. At heart the brand is also committed to supporting young talents and to sustainability. As a consequence, Certina has established a partnership with the Sea Turtle Conservancy, dedicated to the protection of sea turtles. The brand has been closely associated with these creatures for many years, and is proud to bear the turtle shell in its logo – as a symbol of resistance and performance one can always count on. Anytime. Anywhere. Part of The Swatch Group - which is a diversified multinational holding company active in the manufacture and sale of finished watches, jewellery, watch movements and components. It is the world’s largest watchmaking group, and supplies nearly all the components required for the watches sold by its eighteen individual brands and the multi-brand retail companies, Tourbillon and Hour Passion. Swatch Group brands: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Flik Flak. And of course- the original Swatch.

Job Description

Certina watches are currently looking for a Part Time PR Manager to be responsible for creating and managing the PR and Events strategy for Certina for the UK and Ireland. This role is 18.75 hours per week (equivalent of 2.5 days a week) Key Responsibilities

Develop a clear understanding of each brands audience and its relevant media landscape
Management of the press sample collection and all editorial photo-shoots – ensure the relevant products are represented correctly in the key media within an appropriate timeline
Maximise editorial coverage through special stories and events – feature pieces and profile stories for the brands
Ensure excellent media relationships within key media, with frequent communication and regular meetings
Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market
Work closely with the Marketing Manager and Brand Manager for each brand, to create an effective public relations strategy to reach both existing and potential consumers, supporting retail, ensuring reputation and maximising editorial coverage in the UK
Manage the distribution of press releases, and images to agreed media
Create a close working relationship with the brand HQ’s to ensure correct and smooth communication with the media
Request and manage requests for interviews with senior executives, working closely with the Head of Communications
Develop a thorough understanding of the brand product Profile
Experience within brand PR and Events
Proven time management skills and the ability to create and manage strategies
Excellent media contacts, and the ability to develop and strengthen new relationships relevant for the brands
An ability to work with different teams, and to demonstrate a flexibility to work across many projects at the same time under pressure
Experience within the watch and jewellery industry an advantage
A proactive attitude to generating press coverage essential
Excellent organisational and administrative skills
A good standard of IT expertise