Product Marketing Writer

CGT Innovations is looking for a talented Product Marketing Writer to join our team for 20 hours/week. As the Product Marketing Writer, you will play a crucial role in creating compelling content that effectively communicates the value and benefits of our products to target audiences. Your responsibilities will include crafting product messaging, writing engaging product descriptions, and producing persuasive marketing materials such as brochures, presentations, and case studies.

As a Product Marketing Writer, you will ensure consistent and impactful messaging across all marketing channels. Successful candidates will have a keen understanding of market trends, strong storytelling abilities, and a proven track record of creating persuasive and results-driven content.

Responsibilities

Create engaging and persuasive content that showcases the value and benefits of our products
Develop and maintain a deep understanding of our target audience, industry trends, and competitive landscape
Write product descriptions, brochures, case studies, and other marketing materials
Collaborate with product management, sales, and design teams to develop compelling messaging and positioning for new and existing products
Create and manage a content calendar to ensure timely delivery of marketing materials
Conduct market research and analyze customer feedback to inform content strategy and messaging
Proofread and edit marketing materials to ensure accuracy and consistency
Stay up-to-date with industry trends and best practices in product marketing and content creation

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field
Proven experience as a Product Marketing Writer or similar role
Strong writing and storytelling skills with the ability to create persuasive and engaging content
Excellent verbal and written communication skills
Ability to collaborate effectively with cross-functional teams and manage multiple projects
Knowledge of marketing principles and best practices
Familiarity with market research and competitive analysis
Attention to detail and ability to meet tight deadlines
Proficiency in Microsoft Office and content management systems
Experience in the technology or software industry is a plus