Public Relations Specialist

Become a key part of PBS Wisconsin's communication and marketing department. This position will devise strategic communication and marketing strategies and will work to implement full promotional campaigns and stand-alone projects, which involves significant duties in writing, social media management, and other spaces.

Be part of a motivated team of communicators in promoting PBS Wisconsin's local and national programs, community engagement and education programs, major events and development efforts. Reports to the Communications Associate Director.
Responsibilities:

Plans, prepares and disseminates institution-related publicity and good-will information to the public and other external entities in support of the institution's strategic communication goals.

50% Develops and executes public relations plans, projects, and initiatives utilizing various communication mediums
30% Participates in the development of the public relations strategy in collaboration with communications leadership
10% Assists with pitching and placing content in accordance with established marketing objectives and responding to inquiries
5% Initiates, writes, and edits press coverage ideas, briefing materials, and content independently for leadership
5% Tracks media coverage of institution