Sales Enablement Copywriter
BrainPOP makes rigorous learning experiences accessible and engaging for all. Proven to raise academic achievement, the brand has been trusted by educators and parents worldwide for more than two decades. BrainPOP has a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated reach of 25 million students annually. Beloved by kids, BrainPOP provides endless opportunities for them to take agency over their learning through playful, knowledge-building content and learner-driven experiences that strengthen critical, computational, and creative thinking across the entire curriculum. The company is committed to empowering kids to succeed and thrive in the classroom and beyond.
Founded in 1999 by former pediatrician and immunologist Avraham Kadar, M.D., in 2022, BrainPOP was acquired by KIRKBI—the family-owned holding and investment company of the LEGO® brand—in its first acquisition in digital learning.
About the role:
We’re seeking a temporary, part time copywriter to support our Marketing and Brand team by crafting the copy for sales collateral and resources that bring to life how BrainPOP helps school and district administrators meet their biggest goals.
The role will be approximately 15 hours per week from August 2023 to approximately December 2023.
In this role you will:
Develop targeted, persuasive B2B sales copy and communication materials for the sales channel
Articulate the value proposition of our products and services to admin and purchase decision makers
Collaborate with product marketing, sales enablement, and sales leadership teams to understand product features, benefits, and market positioning to translate them into sales copy for national and regional campaigns.
Leverage insights on audience demographics, pain points, and purchasing behaviors to inform the creation of targeted sales messaging.
Ensure consistency and accuracy across various sales channels, including outreach campaigns, presentations, site content, case studies, and more.
Partner with Sales Enablement to ensure the sales team has the most persuasive, relevant, and up to date materials.
Align messaging across different sales channels, such as email campaigns, sales presentations, and case studies to create a cohesive narrative that guides prospects from awareness to final purchase and shows current customers the value of their investment.
You Are:
A creative, collaborative writer with an interest in education and a deep understanding the goals and needs of schools and districts.
Familiar with creating content for decision makers in the education industry
Able to work both independently and as a team to create high quality work and meet deadlines.
Capable of extracting key messages out of dense materials to create simple, engaging copy.
Someone who understands the relationship between copy and design and is a strategic thinker.
Detail-oriented and passionate about your craft.
A consistent self-starter who takes initiative and welcomes feedback and collaboration.
Flexible and open-minded during project changes and works well with other departments.
On Your Resume:
Experience in copywriting, ideally for an edtech brand.
Experience writing for a B2B sales team.
Experience working on multifaceted campaigns and writing across different channels
Can provide a creative portfolio and/or writing samples.