Senior Brand Copywriter
We started Marshmallow when we found out how unfair insurance prices are for people who move to the UK. All because the industry hasn’t given this huge cohort of people a second’s thought, and isn’t set up to price them properly.
We saw an opportunity to do things differently, so we made it our mission to back the ones who step outside the norm. Since we started, we’ve helped 100,000s of people get a fairer deal on their car insurance. Using technology, we serve people that are often overlooked by financial services companies, solving important problems for people who need it most.
We know there are millions of marginalised customers out there. And we know that they face unique problems that most companies aren’t even aware of. We believe that our future is helping these people by learning about their experiences, and building our company around their needs. And there are strong signs that there’s a need for a company like us. Earlier this year we hit profitability, which is a huge milestone, but the most exciting thing is that we’re only just getting started.
How we work
We’re really proud of the culture we’ve created. We push for progress every day, because we know that we’ll only hit big milestones by taking lots of smaller steps. We’re always open to helping our team mates, sharing our ideas, experience and knowledge to solve problems together. We take risks, think creatively and experiment relentlessly to meet our customer’s needs, and never pass blame when things go wrong. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact.
And autonomy and ownership are only possible with clear direction. That’s why we collaborate to do in-depth planning twice a year, and make sure we leave with clear goals and objectives that flow from top to bottom. To make sure we’re as aligned as possible across functions, most of our work rolls up into four tribes; Acquisition, Retention, Claims and Pricing, Underwriting & Fraud. Each tribe has multiple teams embedded in it, working cross-functionally to do great work.
We’re so excited for all of the challenges up ahead, and we need more people to help us tackle them!
The Marketing Team
Our marketing team is expanding. This year we’ve got to know our audience, defined our Brand and Marketing strategy, evolved our Identity and have some big plans in the pipeline for 2024.
As we look to drive more customers via our website and increase engagement with our key audiences we need a talented copywriter to help tell the world about our cheaper, fairer and easier-to-use products. The Senior Brand Copywriter will work within the marketing team, helping execute the content strategy across multiple touchpoints including the website, blog, and organic social channels.
They will be a strong champion for our unique brand voice, and will be confident in pushing the boundaries in line with our new brand identity alongside our Lead Content Designer. In doing this, this person will support the marketing team to improve engagement and brand awareness with our target audience by increasing the authority and relevance of our content across our owned channels. To do so, they will also be able to conduct keyword research, competitor analysis, and write on-site content that will help new and existing customers get the most value out of our product.
What you’ll be doing
Work closely with the marketing team, particularly the brand manager, to understand key audience segments and set content goals / KPI
Champion our tone of voice, ensuring it is prioritised across marketing touchpoints
Apply your copywriting skills to product naming, messaging strategy, campaign messaging, web copy, blog copy, social copy, internal manifestos and positioning statements as needed
Translate complex and jargon-based language into compelling customer content across social and web, working closely with our designers to create compelling content
Get sign-off for all assets from compliance and marketing leads
Support Brand Manager and product teams with product launches, delivering the content needed to help achieve launch goals
Work with our Media, Creative and Paid Search agencies to create and optimise paid ad copy for social media and paid search ads
Use SEO best practices to inform your blog, landing page and meta-description content, while remaining true to Marshmallow’s tone of voice.
Own the copy and content workload, feeding back into the marketing team regularly and managing expectations
Build a strong community across social media by working with customer operations to make sure negative comments are handled appropriately, and by educating the Customer service team to be able to reply to relevant messages in our tone of voice
What we're looking for from you
Advanced written communication skills, with copy, content and UX writing experience across marketing channels including web, social and campaign.
Experience working with a strong brand-led tone of voice, challenging it and helping to evolve it where necessary
Understanding of SEO best practices to write creative copy that includes effective keyword placement
Strong skills in ideating and creating original creative content that targets a specific audience
Experience in or comfortable to learn how to use Webflow CMS and Figma
How you’ll do it
A wordsmith through and through. You can turn a phrase like no one else and you’ve got the skills to write across multiple touchpoints.
You’re highly passionate about how we communicate as a brand and are happy to challenge when content and copy isn’t going in the right direction.
Have experience in driving organic traffic to websites through the use of SEO know-how and content updates.
Detail-oriented. You can spot a typo or a grammatical error a mile off. And you’d never let content into the wild without checking it’s up to scratch.
Reflective and low ego. You’re happy admitting when you don’t know the answer or when you’ve made a mistake. You’ll ask for support from your team and those around you to collaboratively find solutions.
Autonomy. You are a self-starter who likes to take ownership. You are comfortable making decisions and learning from mistakes