Senior Content Writer

Reporting to the Creative Manager the Senior Content Writer will be a key member of the marketing team and will be responsible for the ideation, strategy, creation, and oversight of content writing for the department. You will develop and maintain an editorial calendar that provides strategy for content aligning with organizational goals. The content will span short and long form, and will be informative, relevant, and accurate to promote retention and to attract a new customer base. You will work closely with all departments in the organization to deliver the ”best in class” marketing campaigns based on the mission and goals of Music & Arts.

Responsibilities will include, but will not be limited to the following:

Responsible for developing strategic content marketing plans and editorial calendar.
Write all forms of content for the marketing team and to support other departments including: advertising copy, social media content, landing page copy, long form articles and blogs, thought leadership copy, informational copy such as brochures, product copy, press releases, and other content as identified by need.
Review and edit content created by the marketing department and other departments as needed.
Create quality, error-free, on-time copy content for product/marketing deliverables.
Research information to develop copy, headlines, bullets, etc.
Work closely with teams from marketing, merchandising, IT, creative, operations, sales, and finance to support the brand’s business objectives
Coordination and communication with cross-functional teams
Project manage all content related campaigns and activities
Input/maintain campaign & tactic tickets
Coordination/communication with relevant stakeholders across the business
Additional duties, as assigned.

About Music & Arts

Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.

Since the 1990's, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.

To join our band, you'll need the following experience:

Bachelor’s Degree is required, preferably in Journalism, English, or related field or equivalent experience
Minimum of 6 years of work experience as a content writer
Experience with advertising copywriting
Experience with longform content writing: articles, blogs, press releases, and thought leadership pieces
Experience with online marketing content: landing pages, product page copy, social media content and email writing
Skilled experience proofreading content
High preference toward experience in the music industry

Recommended Experience in the following Platforms & Applications

Adobe WorkFront
Adobe Analytics
Hootsuite
Meta Business Suite
Microsoft Teams
Zoom

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Music & Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐ related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com.