As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.
The creative department
On our mission to make brands impossible to ignore, “good” is the enemy of “great.” We think big, and we are not satisfied until we find the right expression of the idea, one that evokes emotion and ignites conversation. We don’t accept a big idea without a great execution. And we don’t accept executions without a big idea. That’s how we solve business problems.
The role
Part of what makes a Sr. Copywriter a 22Squared Sr. Copywriter is an insatiable curiosity that always has them asking ‘why?’ and ‘what if?’. It’s this desire to always push for better that makes our writers so successful. Applying your craft here means partnering with an Art Director so you can combine your superpowers to tackle exciting and challenging projects together. Your approach to creative problem-solving and your insights on culture at large will be an inspiration to those around you, in and out of the Creative department. If you’re on the hunt for a place where you’re given the support and freedom to fail, to be inspired, to grow, to take risks. If you’re looking for a creative agency on a mission to create work that’s authentically human and impossible to ignore, well, you've come to the right place. We’re hiring talent now. Acquiring perspective always.
Responsibilities
Active in the brief kick-off and has a POV on strategy and client business needs.
Asks clarifying questions to understand the assignment, feedback, and client’s business needs.
Internally, identifies, expands, and sells conceptual ideas with very minimal oversight and converts them into actionable solutions.
Taps into other depts early and often to strengthen the work.
Collaborates and builds relationships with colleagues across disciplines.
Can conceive, develop, and direct original concepts and big ideas across all media touch points on any platform.
Ability to structure & develop client presentations that carry a strategic thread from concept to activation.
Takes ownership of work; manages timelines and deadlines with very limited supervision.
Proactively offers progress updates and seeks guidance where appropriate.
Collaborates with Art Directors and other creative partners to ensure copy tone and style match.
Delivers Impossible to Ignore work from concept to execution.
Management
Capable of working independently in a WFH environment and being held accountable to agency business hours.
Proactively communicates any amount of time spent offline for personal appointments as needed with enough lead time.
Completes timesheets in a timely manner.
Expectations
Maintains high quality of craft in copywriting and attention to detail on creative deliverables.
Creates, develops, and leads conceptual direction as work goes to Production.
Brings forward provocative proactive ideas based on current trends and pop culture.
Has advanced knowledge of technology and how copy works effectively across mediums.
Stays current on the latest industry trends as well as emerging tech.
Outstanding writing skills, including the ability to write in a range of voices and styles.
Maturity to understand that with great work comes day-to-day work.
Have an entrepreneurial spirit and coachable attitude with an eagerness to improve craft.
A detail-oriented and pragmatic problem solver.
Participation in new business pitches if necessary.
Culture
Embraces and contributes to diverse and inclusive perspectives and participates in agency DEI programming and initiatives.
Helps plan culture-building events through Town Halls or Creative Ops.
Qualifications
Bachelor’s Degree or higher in English, Creative Writing, Journalism, Communications, or Advertising/Portfolio school preferred.
4-8 years of agency experience.
An exceptional portfolio that demonstrates conceptual thinking and strong writing abilities
Solid knowledge of all steps required in the creative development and production process and the ability to lead both.