Senior Copywriter

Evoke MicroMass is a marketing and advertising agency servicing the healthcare industry that specializes in patient communications. We partner with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.

Creative Role & Responsibilities

Natural storytelling ability
Conceptual thinker
Consistently able to crack a brief multiple ways, bringing new ideas appropriate to our clients’ marketing strategy and brand tone
Develops a range of creative executions for each project and effectively collaborates with AD to ensure design and copy work together to support the concepts
Thinks beyond our industry, bringing a world-curious mind to their work. Able to translate what they see into real ideas that hit the strategy.
Executes a broad range of projects. Leads projects from start to finish with guidance from ACD or CD
Can source credible information and use it to craft copy that delivers on strategy
Can listen to feedback and deliver revised solutions
Participates in strategic meetings with client and account management to deepen understanding of clients’ objectives and better inform advertising campaigns
Actively explores the Healthcare Marketing arena. Knows what is happening in the therapeutic area of our clients
Proactively communicates and consults with team members (Account Management, Strategy, Project Management, Regulatory Operations etc.) regarding creative work, quality control, MLR submissions and deadlines
Responsible for maintaining version and quality control of owned assets through lifecycle of project
Adds to and maintains the copy style guide associated with assigned brand(s)
Self-manage expectations to deliver on brief, accuracy and surprising creative options.
Provides feedback on allocated hours. Works with ACD or CD to establish and work to set scope
Participates on a pitch team
May be assigned to more than one account

Qualifications Include (but Are Not Limited To)

Writes clear, cohesive creative copy for multiple channels (print and digital, TV/video, social)
Comfortable moving between long and short form copy
Able to present work in a compelling way, can capture and hold attention of audience, internally and with client
Possesses solid, active listening skills
Understands how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
Knows AMA style
Ability to independently manage concurrent projects of varying sizes and deliver work from concept through completion
Exhibits decisive problem-solving skills
Actively maintains an understanding of how work moves through the agency. Follows relevant agency Standard Operation Procedures (SOP)
Understands the principles of production (print, online, broadcast)

Relationships/Supervisory Role

Ability to establish trust with core team. Develops strong relationships with account and project management and strategy counterparts
Collaboratively partner with assigned partners
Willingness to supervise freelance or on staff copywriters if assigned
Grows and maintains solid rapport with day to day client. Earns trust of client.