Senior Digital Copywriter - Production

Do you love fun art, craft and cooking experiences? A funded tech startup on a social mission is looking for a copywriter extraordinaire with an entrepreneurial spirit to join our fast-growing team and make a big impact.

About ClassBento

ClassBento is a funded tech platform that offers a vibrant community marketplace for art, craft, and culinary classes, both in-person and online. We connect local teachers and creative small businesses with individuals across Australia eager to learn a wide range of skills – from paint and sip to candle making, cooking classes to pottery.

At ClassBento, we believe in the power of creativity to enhance wellbeing. Our experiences provide the perfect opportunity for people to switch off from their busy lives and immerse themselves in creating something beautiful with their own hands. We also donate to Dementia Australia with every booking.

We are a close-knit team that is expanding in a high-growth culture and environment.

About the role

We are seeking a motivated individual with exceptional copywriting and editing skills to join our team at ClassBento as a Senior Digital Copywriter. In this role, you will be responsible for driving the growth of our platform by managing and editing artisan experiences. You will work closely with cross-functional teams and utilise AI tools to create and approve high-priority listings that are optimised for SEO and conversion. Additionally, you will oversee a team of content writers, providing guidance on SEO best practices and offering support for their professional development. This position requires a commercial mindset, strong leadership skills and the ability to effectively manage day-to-day workflows.

This is a full-time role. Part-time applicants will not be considered.

Responsibilities

Production

You will be responsible for achieving and reporting on quarterly production OKRs.
You will manage the production workflow, ensuring adherence to the approval SLA for new experiences.
You will monitor and maintain the quality of new and existing listings on the platform.
You will manage relationships and handle requests from internal team members throughout the production process.
You will execute the SEO class content strategy across our AU website, with a focus on high-priority experiences and categories.
You will provide guidance and feedback to writers on optimising their content for SEO and conversion.
Additionally, you will coordinate the delegation and support of classwork across global teams.
Collaboration with our global content teams and using AI will be crucial in improving production processes for scalability.
You will own the documentation upkeep of class production best practices in Confluence.
Your insights and knowledge will contribute to improving Teacher Helpdesk content.

SEO Content

You will be responsible for managing AI like ChatGPT as part of your writing process. This includes creating prompts to generate ideas and articles.
You will need to analyse data to identify new category trends and use them to inform content opportunities.
You will create unique long-form SEO content that focuses on our key growth areas, such as categories, gifting, and group events.
You will edit and proofread written content to ensure accuracy, consistency, readability, and adherence to our style guidelines.
It is important that you deliver all written content on time according to project deadlines.
You will be required to use SEO tools to monitor and interpret data in order to drive organic traffic to our core landing pages.

Required skills and experience

Bachelor’s degree in Communications or equivalent.
Minimum 3 years of experience writing for digital channels, within an agency, client-side structure, or E-commerce websites.
Strong knowledge of SEO best practices including keyword research, SEO analysis tools like Ahrefs and Google Analytics.
Exceptional knowledge of content standards for digital audiences.
Proficient in prompting and using AI like ChatGPT.
Great problem-solving skills.
Ability to work under pressure and adapt to change in a fast-paced environment
Strong project management skills with the ability to multitask effectively
A passion for wellbeing, arts, crafts and local experiences.