SEO Copywriter

HotFoot Recruiters, in collaboration with a dynamic mobile gaming app developing company, is actively seeking a qualified candidate for the position of SEO Copywriter.

Position: SEO Copywriter

Location: REMOTE (Work From Home - PST)

candidate must reside in AZ, TX or WI

Type: Full-Time, Temp-To-Hire

Job Overview:

As an SEO Copywriter specializing in gaming products, you will be instrumental in driving organic traffic to our website, optimizing visibility for our category/product pages, and boosting conversions. Your mission involves creating compelling, informative, and SEO-friendly content that engages our target audience, educates them about our gaming products, and inspires them to download apps. Your in-depth knowledge of gaming and gaming-related terminology will play a key role in crafting content that resonates with our gaming community.

Responsibilities:

Collaborate with SEO teams to understand the company's SEO goals and strategies related to gaming products.
Conduct comprehensive research on mobile gaming trends, target audience preferences, and app store guidelines to stay abreast of industry developments.
Develop engaging and informative SEO-driven content, including product descriptions, in-app events/updates, informational blog posts, gaming guides & tips, and reviews for various gaming products.
Optimize website content to improve organic search rankings and increase visibility on search engine results pages (SERPs) for gaming-related keywords.
Utilize on-page SEO techniques, such as keyword research and placement, meta tags, and image optimization, to enhance content discoverability.
Generate compelling headlines and meta descriptions that entice users to click on our gaming product pages from search engine results.
Collaborate with the SEO team to create and implement content marketing strategies aligned with SEO objectives, enhancing the overall user experience.
Monitor and analyze the performance of SEO content using tools like SEMrush, making data-driven decisions to improve content effectiveness.
Stay informed about SEO best practices, algorithm updates, and industry trends to ensure our content remains relevant and competitive.
Stay up-to-date with industry trends, conduct competitor analysis, and monitor changes in search engine algorithms to keep our app store listings optimized and competitive.

Requirements:

Bachelor's degree in English, Marketing, Communication, or a related field.
Good knowledge of SEO principles and best practices for content optimization
Minimum of three years of professional writing experience, preferably in the gaming industry or related fields.
Deep understanding of the gaming industry, including mobile gaming apps, gaming genres, and target audience preferences.
Proficient in English, both written and verbal, with exceptional communication skills is a MUST.
Creativity and the ability to craft persuasive and concise copy that drives user engagement and motivates downloads.
Proficiency in conducting competitor analysis and staying informed about industry trends and changes in app store algorithms.
Ability to work independently, meet deadlines, and adapt to a fast-paced, dynamic environment.
Passion for gaming apps, mobile technology, and the ever-evolving gaming industry.
Proven experience in website page copywriting for gaming products, showcasing a strong portfolio of successful projects is a plus.