Digital Content Producer

Our Digital Content Producer will create and execute digital content efforts across platforms for Sinclair Growth Networks. You will develop and curate digital content related to our TV network programming to build engaging strategies across our web, mobile and social media platforms. You should be a strategic thinker, who keeps up with the latest digital trends and are able to create compelling content to engage audiences on our website and social channels. This role entails creative digital content creation and writing skills, as well experience in building an engaged community for our brands.

Responsibilities include but not limited to:
- Create engaging content for all social media channels and web elements including polls, trivia, contests, blogs, video, etc.
- Design, write, edit and post content on our websites and social platforms.
- Help develop the overall/consistent voice, look, and feel of all digital content
- Stay on top of current trends, social ad platform changes and social content strategies to ensure our efforts are leading-edge.
- Plan and execute creative social media campaigns and audience engagement strategies.
- Monitor, track and regularly report on web and social traffic, growth, and engagement.
- Use data to plan, manage and optimize efforts.
- Coordinate with Creative, Marketing, PR and Communications teams to execute effective strategies that foster audience growth.
- Conduct market research, competitive audits, and audience segmentation for social marketing campaigns.

Requirements:
- At least 3-years of hands-on experience in digital content creation and social media marketing
- Proficiency with graphic design and video editing tools
- Familiar with WordPress digital web editing tools
- Detail-oriented with strong project management, organization, and time management skills
- Ability to work autonomously to maintain workflow and meet deadlines
- Experience with the latest social media management technology
- Ability to identify and track relevant KPIs
- Ability to work in a fast-paced and dynamic environment
- Strong understanding of social networking and social media marketing i.e., blogs, social networks, microblogging, influencers, podcasts/Web TV
- Experience with analytics for Google, Facebook, Instagram, Twitter, TikTok, etc.
- Experience using Microsoft Office products

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About the Growth Networks Group: Responsible for the management of the company’s growing footprint of national TV networks in the OTA and FAST markets.
The current businesses include:
- Comet: A free broadcast TV network for passionate fans of SCIENCE FICTION.
- Charge! A free broadcast TV network for fans of police procedurals.
- TBD A free broadcast TV network for fans of real people having fun everyday.