Social Content Creator
Mission: Our mission is to elevate later life and build the later living sector of the future.
Team: Brand and Marketing.
Title: Social Content Creator
Salary: £32,000 - £40,000
Benefits: 26 days holiday and a range of other benefits. See here.
Equity: We have a generous EMI share scheme that all team members will participate in
Office Policy: Hybrid Remote - 2 core days per week in the office, at Lottie’s HQ
Location: London, Old Street
Interview Process: 3 stages (incl. a task). Talent Screen > Hiring Manager Interview > Task > Final interview with our Founders. Target time - 2 weeks.
Candidate Experience: Please note with the volume of applicants there may be a delay in response time. The majority of feedback will be given via email and we try our very best to give specific and constructive feedback where possible.
A quick intro to Lottie
Lottie is a HealthTech start-up, founded by brother duo, Chris and Will Donnelly. Our mission is to elevate later life for everybody and build the later living sector of the future. To date, Lottie has raised over £20m, from leading Venture Capital Funds including Accel, General Catalyst and Kindred, as well as global tech executives including Tom Blomfield (Founder of Monzo Bank) and Dave Wascha (CPTO of Zoopla).
Lottie launched in August 2021 and today offers three core products and services, including:
Lottie’s Marketplace (B2B2C) - A free service that helps families and retirees find the UK’s best care homes and retirement living properties.
Found by Lottie (B2B) - CRM software mapped to the care and retirement living industries unique customer journey.
Seniorcare by Lottie (B2B) - Employee benefits platform, helping corporates deliver outstanding eldercare support to their employees.
Since launching, Lottie has now supported hundreds of thousands of families navigate the stressful later living system, while helping thousands begin their next chapter in later life.
The opportunity
We are looking for a talented Content Creator to join Lottie’s growing marketing team. Its an exciting role that will play an important part in shaping Lottie’s brand and social presence. As part of this, the successful candidate will help Lottie deliver on its mission of challenging the industry status quo and to change perceptions of later life.
We’re looking for someone who has an entrepreneurial spirit and enjoys taking ownership in their role. You’ll be given the opportunity to lead on content creation across the business, with a particular focus on growing Lottie’s Social Media audience. You’ll have creative freedom and responsibility but a talented marketing team alongside you for support and guidance.
What You’ll Be Doing
Take full ownership of all external Lottie social media channels (inc. Facebook, Instagram, LinkedIn, Tik Tok, and Youtube).
Produce social media first content, including basic graphic design work (e.g. Canva), photography (e.g. iPhone quality) and short-form videography and reels.
Ideate, create and post daily content on Lottie’s social media channel.
Oversee and report social media performance to department heads.
Run monthly brand activations, involving Lottie’s partner network and/or team, with the goal of creating brand awareness and viral moments
Partner with other exciting brands for marketing collaborations, as we have done in the past with Pot Gang and Unplugged.
An idea of the output we’ll be looking for…
No. of weekly/monthly posts across Lottie’s multiple social media accounts.
Engagement of social media audience, in terms of likes, comments and shares.
Growth of social media audience, in terms of likes and followers.
Why this might be exciting
High degree of autonomy in a role that has potential to grow as the company grows.
Creative freedom
The opportunity to lead on a key area of Lottie’s Brand and Marketing team
The opportunity to have a big impact by shaping Lottie’s brand
A talented and experienced marketing team to learn from.
Who We’re Looking For
Passion for being part of a company that is having a positive impact on the world.
Excited by content creation and social media.
Highly creative and willing to push the boundaries in content creation/social media.
A ‘doer’ who enjoys being given ownership.
Basic photography and video editing skills.
Has demonstrated some ability in growing a social media audience - be it their own businesses/personal channel or the social media of a school//university society (e.g. Charity Fashion Show).