SoFi

Title
Senior Brand Strategiest
Details
 We are looking for a Senior Brand Strategist to join our marketing team and help lead the development of brand strategies around key opportunities that will drive growth for our burgeoning product portfolio and brand. As a Brand Strategist, you will use data to develop informed messaging strategies and campaigns to increase the impact of marketing on specific business objectives. Your work will focus on both short-term wins and improving the long-term perceptions that drive customer behavior and support the overall SoFi brand. Using internal customer data, qualitative and quantitative research, segmentation, competitive analysis, creative testing, and assessment of previous marketing performance/investments, you will distill actionable insights to effectively differentiate and position SoFi and our products.

As a Brand Strategist, you will provide the learning and recommendations that inform annual marketing plans, foundational product messaging strategy, strategic creative briefs that identify target consumer segments, key insights, potential channels, etc. You will serve as a single source of truth on the brand team for customer behaviors, insights and trends and will act as a key liaison with Product Marketing, Creative, and Media to develop and substantiate value propositions in support of earned media and advertising. Engagements and outputs are diverse, so flexibility and broad marketing experience are ideal.
Created
6 January 2021