Associate Producer, Social Media

Southern California Public Radio (SCPR) is a member-supported public media network whose mission is to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing the highest quality news and information service on air at LAist 89.3, online at LAist.com and through LAist Live Programming & Events. Since our founding in 1999, SCPR has been a fast growing, innovative, multi-platform public service newsroom. Every day, our staff helps audiences catch up on the latest headlines, solve the complexities of life in Southern California, and connect curious communities to one another.

Position Summary:

The LAist newsroom is looking for a social media associate producer to help grow our audience by making content that is useful, engaging and inclusive.

The social media associate producer works collaboratively with editors, reporters, producers, hosts, and visual journalists to ensure our editorial goals and love of Los Angeles is consistently represented across our social media accounts. The ideal candidate thinks creatively about how to reach audiences where they are and is passionate about engaging Angelenos in civic life. They also have an understanding of best practices on social media existing and emerging platforms.

The social media associate producer approaches their work with curiosity, a team spirit, and a deep appreciation of the communities we serve and our members.

This position will report to the Audience Engagement Director.

Compensation:

The pay rate for this opportunity will be no less than $28.85 per hour and no more than $30.29 per hour. Exact pay rate determined by experience and education related to the role, organizational compensation structure, budget and internal equity. The grade of this position is FS.

Position Responsibilities:

With fellow social media producer, implement a cohesive social strategy across LAist accounts that will increase reach and engagement.
Understand and deploy our promise to practice diversity, equity and inclusion in how we assign edit, produce and distribute our journalism.
Identify the most shareable and newsworthy nuggets from stories and show segments and then translate them into native social content or social assets that can drive traffic to our site, our live streaming or generate awareness about our linear broadcast programming.
Populate social news accounts with content that can perform organically when our audiences are active
Pitch compelling headlines to drive clickthrough and engagement
Proactively collaborate with colleagues on ways to drive traffic to the most critical stories
Collaborate with social stakeholders in marketing and audience development
Help keep the newsroom informed of any news events or news tips that come through social media, either via tips, DMs, trending topics, or general traffic
Create platform-specific content that supports the newsroom’s mission of producing impactful journalism
Understanding of how to jump into major breaking news events at any hour to help drive newsgathering and distribution, and prevent the spread of mis-information
Creatively use evergreen content from our organizational archives
Engage with audiences as appropriate on social channels to make sure they feel a strong connection to our journalism and journalists.
Additional duties as assigned.