To be effective, an individual must be able to perform each job duty successfully. ESSENTIAL DUTIES AND RESPONSIBILITIES: Establishes objectives and key results for communication programs that shape and promote Mountain America’s reputation with members, employees, and other stakeholders, and routinely measuring success in alignment with brand strategy. Actively participates in short and long-range strategy planning and serves as expert counsel for the Communications group by partnering with the Executive/Sr. Leadership team on overall organizational strategies. Shapes a vision for Mountain America’s media relations approach that makes earned media an increasingly valuable contributor to Mountain America’s business growth.