Sr. Manager, Public Relations – Retirement

The Senior Manager, Public Relations, is responsible for leading, developing and implementing PR strategy for the enterprise retirement marketing initiatives that span all our US distribution segments, including thought leadership and public policy POVs. The Manager is responsible for ensuring that the PR or “earned” part of the retirement marketing mix is effectively promoting and executing the enterprise retirement marketing program across segments. The manager will partner with Retirement marketers, Retirement policy experts and other Retirement Subject Matter experts at the firm to understand and align to our retirement business and marketing priorities and represent PR in related retirement forums at the firm. The manager will be responsible for day-to-day management of external PR agencies, if appointed, in support of these objectives. The manager will ensure that PR plays a vital role in both protecting and promoting the T. Rowe Price retirement brand.