Senior Copywriter

At TD, we're guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and behaviors. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career, and be part of our caring and inclusive culture.

Making Your Well-being a Priority
A caring and supportive culture that promotes colleague well-being is core to who we are. At TD, we focus on total well-being with extensive programs to help colleagues assess, manage, and improve their well-being across four core pillars — physical, financial, social and mental/emotional. In addition, we champion a safe and inclusive work environment, so colleagues feel a sense of belonging and feel supported in their personal and professional growth. Through our focus on well-being, we know that we can help our colleagues thrive, contribute to our culture of care, and support better business outcomes, because when colleagues feel their best, they're more likely to do their best.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

How We Work
At TD, we believe in-person connections fuel collaboration and collective creativity. Our workplace experience empowers colleagues to do great work side-by-side at TD locations, while offering flexibility to work remotely where it makes sense for the work and team. Our teams work in one of three workplace models: hybrid, onsite and primarily remote. Wherever our colleagues are working, they’ll always have access to the TD community to experience our culture of care.

Who We Are
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Job Description
The Senior Copywriter develops compelling creative concepts and high quality verbal content, within brand and on strategy in alignment to portfolio / business function supported. Creative support may include direct mail and email direct-to-consumer marketing, TD Banks web site, as well as off-site advertising and display tactics or retail merchandising, local and experiential activations, collateral and other print-focused marketing materials. Works in collaboration with the Head Copywriter, Brand Voice Lead, Digital & Retail Channel Strategists and designers who create the visual portion of concepts, the Senior Copywriter develops verbal concepts in response to a creative brief, addressing specific challenges and marketing objectives defined by the brief.

Executes the copywriting of Direct-to-Consumer, Digital Marketing or Print and Merchandising assets as prescribed by creative/marketing briefs under the direction of the Head Copywriter, Brand Voice Lead, Creative Director, Account team, Digital & Retail Channel Strategists, and clients
Provides copy for both small-and large-scale projects, from creative conception to completion
Brainstorms and strategizes with others within the In-house agency to develop creative direction with a focus on the messaging and tone
Develops unique solutions, new principles and concepts, utilizing data and research from internal / external resources and extensive knowledge of company and industry products, services and marketing strategies
Adheres to consistent use of language and strategies across portfolio / business function supported and demonstrates advanced copywriting expertise across a variety of marketing executions including but not limited to advertising, direct mail, marketing collateral, online communication etc.
Possesses a deep understanding of the brand voice and style, and ensures they are applied appropriately and thoroughly across all executions
Works with internal teams and clients in development and approval of strategic creative briefs
Maintains a thorough and current awareness of the competitive landscape as it pertains to communications and all media touchpoints
For on-site page content, participates in cross-department workflow to partner with Digital Channels' project managers and designers, providing copy deck needed for development and approving content in staging before final publishing release
Participates in an agile workflow to produce impact-focused, iterative results that are continuously improved through performance analysis and consumer feedback
Exhibits exceptional writing skills and proven success with writing for impact in DTC, Digital or Print and Retail communications, with an understanding of the psychology and strategy that drives response
Ensures adherence to compliance and regulatory guidelines. In addition, keeping informed of the business challenges and competitor strategies is critical for success

Job Requirements

Must be eligible for employment under regulatory standards applicable to the position.

Qualifications

Education & Experience:

Bachelor's degree required; preferably in English, journalism, communications or related field
5+ years of professional level writing experience required
External or in-house agency experience required
Portfolio required with examples of successful direct-to-consumer, digital, print or retail advertising work
Demonstrated ability to identify, analyze and solve user experience and business problems
Strong creative thinker with the ability to apply conceptual strategy
Demonstrates proficient expertise in MS Office (Word, Excel, PowerPoint) and Adobe Acrobat
Proficiency with AP and/or Chicago Manual of Style
Understands writing applications in traditional and emerging channels with considerable knowledge of how to write for impact in Digital Marketing tactics
Maintains a consistent voice and audience focus in writing
Is able to boil down verbose content to the essence of the main message in a concise, effective manner
Exhibits consistent quality control in work
Exhibits an understanding of specific channels or vertical markets as required by job function
Demonstrated ability to adapt style of copy to various audiences, purposes, or media
Exhibits competency presenting creative work
Experience working within legal and compliance parameters

Inclusiveness

Our Commitment to Diversity, Equity, and Inclusion
At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Accommodation
If you are a candidate with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

How We're Helping Make an Impact in Communities
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of $1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities.

We look forward to hearing from you!