SEO Director

The SEO Director will be responsible for maintaining and optimizing technical SEO for the digital product portfolio, for BostonGlobe.com and Boston.com; while providing guidance to Statnews.com. This director is part of the technology team and is responsible for the overall growth of our search-engine referrals. The role will work closely with a tightly-knit, cross-disciplinary group of product managers, designers, developers, editors, and analysts, as well as key circulation, marketing, advertising, and editorial staff. The role will also help align SEO strategy by working with a team of SEO managers dedicated to each of the newsrooms.

Responsibilities:
● Develop the SEO technical and product strategy for BGMP’s digital properties.
● Lead the organization's technical and partnership approaches to SEO including managing our contract with Conductor.
● Stay on top of industry trends and changes pertaining to SEO and drive how the organization quickly adapts to Google updates impacting our audiences and business.
● Continually audit the sites, monitor activity, analyze performance, identify areas of opportunity and recommend ways to drive traffic and improve KPIs.
● Identify and implement growth strategies that are additive to existing SEO efforts, generating higher rankings, impressions, clicks, and CTRs.
● Own the corporate-wide SEO roadmap and define the tactics to achieve the SEO strategy.
● Translate priorities to tasks and work closely with the product development team on the SEO roadmap as it pertains to technical improvements.
● Monitor impact post-release and share learnings among stakeholders.
● Work with newsroom SEO managers on all relevant content opportunities, empowering our journalists to further develop the skill of writing with search engine intent.
● Run a regular meeting with SEO managers with the purpose of synthesizing successes, best practices, testing, and experimentation across sites.
● Focus the SEO managers on their most imperative content tactics, including keyword, rank tracking, content optimization, link-building, taxonomy, etc.
● Review and report on results through dashboards and regular updates, including to the senior leadership team.
● Provide coaching support and leadership to newsroom SEO managers.
● Regularly provide SEO trainings for dev, product and editorial teams.
● Responsible for managing SEO vendors and agencies.