Editorial Director, Copy

T Brand is the in-house creative studio of The New York Times. Our writers, editors, creative directors, designers, videographers and developers create branded content, custom audio and display advertisements that appear in The New York Times and its related media offerings. T Brand’s work takes many forms, and our clients include the world’s most influential and innovative corporations.

With a deep focus on craft, the Editorial Director will help manage a team of writers and editors as well as lead editorial production for multiple branded content projects, including: conducting research, developing and managing freelance editorial resources, leading client meetings, and brainstorming, writing and/or editing branded content.

Responsibilities:

Manage editors and writers who are responsible for creating and executing high quality branded content and supporting material, such as social headlines and ad copy

Oversee editorial excellence, in terms of creativity of ideas, execution of reporting, polish of prose, and finish of final copy

Collaborate with other teams — including pre-sales, sales, legal, video, design, development, social media, product, etc. — to ensure optimal execution of all team deliverables

Represent the edit team in the roll-out and development of new processes, products and business extensions as the studio continues to evolve

Conceive and create high-quality branded content across subject matter areas, with a bent toward lifestyle, culture, travel and/or science writing

Report, write and edit branded-content stories, narratives, explainers, video/audio scripts, slideshows, podcast ads, display ads, data visualizations and more

Leads meetings to present editorial work and concepts to colleagues, brands and their agencies; escort clients through the creative process, from pre-sale pitch to project wrap

Understand different clients’ aims and provide editorial solutions that meet client/agency expectations, demonstrating flexibility as preferences shift

Cultivate and manage an expanding network of expert freelance writers, editors and sources

Fluency in copy optimized for a variety of distribution platforms, including New York Times custom ad units, Facebook, Twitter and Instagram

Stay on top of new branded-content trends and strategies

Ability to help readers from a variety of backgrounds engage with and understand complex ideas

This role reports to the Director of Editorial

Basic Qualifications:

10+ years writing and editing longform journalism, with experience in magazine features across several subjects

5+ years of management experience

Experience in digital media workflows and technology

Experience working with corporate clients and their advertising agencies (both in-person and via video conferencing)

Experience with visual and interactive storytelling

Preferred Qualifications:

Passion for The New York Times

Degree in Journalism, English or Communications

Avid consumer of all types of media

Strong business sense and ability to leverage creative excellence to achieve client goals; awareness and fluency of the advertising/media industry at large

The annual base pay range for this role is between $135,000 and $148,000.