Visual Editor, Social, Sub Brand

The New York Times is looking for a visual editor with experience in journalism, design and managing and producing for social platforms to develop a vision for how we can better frame, through visuals, various Times stories, recipes, videos, games, and shows for audiences off platform.

You will help build our presence on flagship Times social media platforms, including Facebook, Twitter, Instagram, TikTok and other emerging social networks. As more platforms embrace and prioritize visual, mobile-first storytelling we need someone to translate the breath of our journalism for those audiences.

Responsibilities:

Develop and execute a strategy for enhancing our social platform visibility through better visuals

Collaborate with Audience teams from Audio, Video, Games, Cooking, The Athletic, Wirecutter, Film and TV and developing cohesive ways to showcase various offerings on The Times’s social accounts

Collaborate with Brand on styling and messaging across Times sub-accounts

Conceptualize story ideas and collaborating with reporters, editors, designers, and various desks across the newsroom

Design, film, animate, and direct video and still content for use on social platforms

Partner with other social editors on social strategies and plans for our biggest enterprise

Develop testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)

Partner with editors across desks to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest

Interpret data and signals to know what pieces are the right fit for audiences both on and off our platforms

Work with journalists in the newsroom on best social media practices, including how to frame their stories for different platforms and audiences

Collaborate with Audience Product on shareable formats and UI

Create original content as a bridge between our site and social platforms

Basic Qualifications:

5+ years experience

Proficient in Adobe Suite and basic Figma

Preferred Qualifications:

Visual editing and production skills including video editing

Excellent news and editorial judgment

Experience with all mainstream and some emerging social channels

Demonstrated interest in visual storytelling

A passion for news and a dedication to The Times and its journalistic mission

Strong writing and editing skills

The ability to absorb and apply the identity system of Times main and sub-accounts to create cohesive social visuals across accounts and platforms

The annual base pay salary for this role is between $99,000.00 and $115,000.00.