Copywriter

Who is Team WPP?

As modern marketing has accelerated in both its complexity and pace, businesses need partners who they can trust to deliver depth and breadth at speed. This pressing need has driven the development of an industry-leading partnership in the form of Team WPP, a network-wide team built to inspire growth for the most ambitious brands in the world. Using end-to-end solutions at a global scale, our entrepreneurial spirit infuses creativity with emerging technology to deliver revolutionary results.

Working at WPP means being part of a global network of more than 100,000 talented people in 112 countries. Our company creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology. WPP and our award-winning agencies work with most of the world's biggest companies and organizations - from Ford, Unilever and P&G to Coca-Cola, HSBC and the UN.

Team WPP for Audible

Following the kick-off of an exciting new engagement, Team WPP is thrilled to partner with Audible in their mission of igniting the world’s imagination through premium audio storytelling. To make that possible, Team WPP have been appointed to bring the Audible mission to life through the most dynamic channel of all – social. We will be supporting their social media transformation across ten markets (in the Americas, EU, and APAC) and over 30+ channels (incl. Instagram, Facebook, Twitter, YouTube, and TikTok). Through social, Audible aims to create a larger and more inspired community of fans across the globe.

The role

We are Looking for Writers. The ones obsessed with social content. The kinds of stuff people love to like, share, and comment on. Passionate story tellers that want to give brands their voice, their personality. The ones that live, breathe, eat, and sleep culture and entertainment. The ones who want to shake things up.

Sound like you? Looking for a dedicated copywriter who wants to give voice to a brand. Someone who understands the nuances of social media and how to build a brand’s personality and TOV across each unique platform. A conceptual writer who thinks social first and is plugged into what is going on in culture.

Reporting to the creative leads they will help to concept and create content across social platforms. They will work closely with the wider strategy, account, and creative teams to ensure we are delivering best-in-class social media content, helping to create organic social campaigns that standout cross all platforms. While their executional focus should be on social media, they should be an integrated and conceptual thinker.

Responsibilities

Coming up with insightful, relevant, and objective driven organic content ideas that build the brand’s presence and personality across social.
Developing a unique brand TOV that will extend across all platforms. From post copy to longer form storytelling.
Working with a wide range of new and existing assets to create work built for specific platforms and audiences.
Collaborating with creative, account and strategy teams to create and alter video, photography and streaming stories, etc.
Working knowledge of standard industry software.
A collaborative spirit always open to tackle rapid turnaround times, capture trending moments, and deliver and receive feedback, all while keeping a positive and proactive attitude.

Skills and Experience Required:

Minimum 3 years of experience in advertising, ideally at a creative/digital agency with a focus on social and digital content
Experience working in branded social platforms with examples of social copywriting and content creation.
Optimize social media posts (language, tone, message) based on our target audience’s behaviors and reactions
Someone who can make miracles from existing assets as well as create from scratch.
Shows incredible passion and experience in creating content across social media platforms. .
Ideally uses and creates on social media in their personal life.
Write and edit engaging, informative, and shareable copy for social media posts, ads, captions, and headlines across various platforms
Partner with Social Art Director to create and curate visually appealing and on-brand content, including images, videos, and infographics, to accompany social media posts
Stay updated with industry trends, current events, and social media best practices to ensure our content remains relevant and timely
In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities

Personal attributes

Collaborative team player, open minded, transparent and non-political
Relentlessly curious about people, technology, brands, design, and business
Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
Able to balance a strong point of view with an ability to listen, learn and adapt
Energized by doing the right thing for our clients; solution and results focused
Positive, enthusiastic, unflappable
Strong motivation and drive to succeed