The Wall Street Journal

Title
Reporter, CMO Today
Details
The Wall Street Journal’s CMO Today is looking for a reporter to cover marketers at a time of massive, tech-driven change for the industry. Big brands and their would-be disruptors are chasing consumers from traditional TV to streaming video, promising to better reflect and embrace the diversity of their customers, learning to target ads without third-party cookies and other tracking tech they have long relied on, and getting politicized whether they want to or not. CMOs increasingly confront strategic questions. You will help cover their responses. You should be capable of developing sources inside and around the key players, delivering scoops on the next big moves that could change marketing and, often enough, reverberate in the culture. You will generate both high-impact enterprise articles and closer-to-the-ground daily stories, reporting frequently on the news that matters to professionals. We're also looking for a reporter who can understand and tell accessible stories about complex subjects like ad tech. Facility with newsletters and data is a significant plus.
Created
24 November 2021