Senior Copywriter

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.

We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

About THG Experience

THG Experience is home to our portfolio of luxury properties, including Hale Country Club & Spa, King Street Townhouse Hotel, King Street Townhouse Gym & Spa and Great John Street Hotel. Each property has unique features that drive an unparalleled experience to our members and guests, whilst allowing them to interact and experience our wider brand portfolio, including THG Nutrition & THG Beauty.

Our aim is to Disrupt the way hospitality and leisure is traditionally experienced. Experiences are, by definition, intrinsic to culture and individual self-expression. As hospitality and leisure aim to enhance the cultural relevance of their brand and products within a fiercely competitive industry, THG Experience is primed to create indelible physical and digital experiences, services and content at speed and scale, helping our portfolio of brands make their mark on the most discerning of audiences.

About the role: Senior Copywriter

The Senior Copywriter will work within the marketing team to create useful, compelling, and valuable literature that targets specific keywords, to build organic growth for the THG Experience portfolio. You will support the marketing team to increase the authority and relevance of our content. You will be able to conduct keyword research, competitor analysis and write on-site content so that our audience will get the most value out of our content, with the aim of driving lead generation and brand awareness through content. This is an exciting and varied role, with many of opportunities to explore different topics and deliver value across a variety of products, personas, and markets across the portfolio.

Responsibilities:

Collaboration

Collaborate with the wider marketing and brand teams to create forward thinking campaigns and brand copy in line with brand content pillars and marketing strategies.
Conceptualise and execute compelling content for campaigns across home pages and social media platforms.
Create ideas for all types of content relevant to THG Experience properties, keeping within brand guidelines, using the wider team as a sound board to create editorial and blog content, email campaigns, website, and online/offline marketing channels.
Support with the creation and management of a content calendar.
Lead on all aspects of copy writing across THG Experience brands.

Product Description

Create engaging content descriptions for all aspects of the portfolio, ensuring maximum consumer engagement and comprehension.
Engage with changes and events to ensure that content remains up to date and drives ROI.
Create and upload content to various platforms in a timely manner (website, email, digital screens, brochures, third-party applications).

Analysis

Research and keep up to date on current marketing, advertising, and tech trends to make informed content decisions.
Present performance updates to stakeholders and clients with a view on how to improve.
Monitor performance metrics for content across digital channels.

Requirements

Impeccable spelling and grammar with a true passion for using language that captures and engages our audiences.
Creative and driven mindset with the ability to forward think around strategy and success with the brand at the centre of you do.
Ability to work in a fast-paced environment and be reactive to changes, delivering exceptional work product in a timely manner and the ability to work to tight deadlines.
A positive, can-do attitude and a team player with not only individual thirst to thrive, but with team leadership skills.
Ability to capture the brand essence and tone of voice with a flair for continually developing the content offering.