Manager, Marketing and Communications

Directs, manages, and oversees all aspects of marketing and communications work for the District of Columbia Sustainable Energy Solution (DCSEU) as dictated by the Managing Director, DCSEU. Understands the needs of the various departments within the DCSEU and is able to develop and implement marketing and communications strategies to effectively support each department. Communicates externally as needed and manages and supports relationships with key stakeholders and the media in support of the DCSEU’s marketing and communications goals while contributing to a mission-driven, innovative, creative, and stimulating work environment.

Responsibilities
Works closely with the Managing Director, DCSEU to establish and achieve the DCSEU’s marketing and communications strategies and goals.
Builds strong, credible, and trusted relationships with DCSEU staff, key stakeholders, and members of the media. Develops strategies and programs to support staff and stakeholders’ marketing and communications needs.
Facilitates the continuous process of planning and implementing an integrated approach to marketing and communications. In collaboration with the marketing and communications team, guides DCSEU staff and partners to consistently align messages and content with the DCSEU’s brand, policies, and objectives. Identifies opportunities to elevate the brand in support of goals.
Manages and participates as needed in interviews with the media and major public forums in support of the Managing Director, and Public Affairs staff, the client, and partners.
Provides leadership, guidance and direction to the DCSEU marketing and communications team. Mentors and develops team to ensure marketing and communications staff have skills needed to meet the needs of their customers and stakeholders.
Supervises all marketing and communications staff. Supervisory responsibilities include providing constructive feedback on an ongoing basis, setting work and professional development goals to maximize performance and quality, providing mentoring and coaching to staff to improve team effectiveness and growth opportunities, providing appropriate support in the case of performance problems, and staff recruitment and orientation.
Develops budgets, manages resources, and monitors the quality and quantity of staff and subcontractor resources to effectively and efficiently deliver marketing and communications services.
In collaboration with the marketing and communications team, measures and evaluates impact of marketing and communications programs and strategies to ensure their effectiveness.
Working collaboratively with VEIC Creative and Digital teams, and subcontractors as needed, oversees the development, implementation, performance, and optimization of campaigns and promotions.
Working collaboratively with VEIC Consumer Insights team, and subcontractors as needed, oversees and evaluates research and results in order to make marketing and communications-related recommendations.
Understands marketing and communications trends and best practices and applies these appropriately to meet the needs of the DCSEU.
Supports activities of other staff, groups, and divisions within VEIC as necessary to accomplish organizational goals and objectives.
Other duties as assigned.